Creative Class of 2012

EIDO Healthcare is a risk management business, whose main focus is on developing patient information leaflets to support the informed consent process within the area of acute elective surgery. The information within the EIDO leaflets is specifically designed to help patients make the decision to have surgery or not, by clearly describing the relevant benefits, alternatives and risks of a surgical procedure. By clearly informing the patients of this, the leaflets also act a risk management tool for the hospitals and individual clinicians that use them.

EIDO Healthcare Ltd was established when the three directors saw there was a growing need in the UK healthcare sector for improvements to the informed consent process. To meet this need, EIDO developed 100 of the most commonly performed procedures by the Queens Medical Centre Hospital, Nottingham, where EIDO's technical director is a consultant surgeon. This library has since increased in size to over 300 different procedure leaflets being written by over 50 different consultants from around the world and EIDO now has 5 full time staff and 2 part time, all based in the Nottingham area. EIDO's information is used by around 40% of the acute NHS and around 80% of the Private sector hospitals; these numbers continue to grow.

Full Blown Media is an independent producer of factual video content for both broadcast and commercial markets. To date it has produced history programmes for the BBC. Their commercial work to date involves producing online content for Proctor & Gamble and requires a great deal of client liaison from concept, casting and scripting through to location sign-off, filming, editing and delivery.

Andy had previously been a producer and head of development at production companies in London and Leeds. Together with TV presenters Dan Snow and Michael Douglas they formed Full Blown Media, an equal shareholding between Andy, Michael and Ballista Media, a London-based production company of which Dan is a director. They established a base in Nottingham and in the 18 months have produced 16 short videos for the Shockwaves brand of P&G, five short films for new BBC ONE history show National Treasure Live, a 30' documentary presented by Dan called Hidden Paintings of the East Midlands for BBC ONE East Midlands and later transmitted on BBC FOUR, and have been commissioned for a series of short factual films for BBC ONE's The One Show. All of their TV projects employed crew and production staff from Nottingham and the East Midlands and all have and will continue to be post-produced at Spool Post, based at the Antenna Media Centre.

Dr Ben Nichols is Haemostatix’s CEO. A biologist by background, Ben has spent over twenty years in business development and senior management roles in the biotechnology sector.

Haemostatix is an example of the increasing number of companies arising from Nottingham’s biotech cluster. The Company has laboratories at Nottingham’s Biocity, but also outsources many of its activities to businesses within the local cluster. To support its research, Haemostatix collaborates with the University of Nottingham, a centre of excellence in the life sciences.

Both formerly with Capital One, Mark and Matt set up HD Decisions – which works with price comparison sites in both the credit cards and loans markets. HD Decisions works with companies such as Confused.com, Moneysupermarket.com and Noddle to provide data and technology products for price comparison. The company has 18 full time employees, and was totally self funded until one of its big clients – Moneysupermarket.com – bought 25% of the company in 2011. Over the last few years, the company has grown 300% each year. Over the next 12 months, HD will solidify what it has already go and will look at ways to access other areas.

Legendary Games is a fresh new business with the vision of creating great online multi-player strategy games that can be played at any time from any browser equipped device. Our company mission is: 1. Build Social Games and Phone applications that are truly social. Players should play with other people 2. Involve the Community in our game production. People love games and want to be involved, we love games and want to involve them 3. Create unique technology supporting online play on any internet enabled device, from Console to Kindle.

The company was started by two managers with a background in the PC and console video game industry after the company they worked for started running into problems in 2010. The vision was to build a company that could carve a niche market in the growing online games on social platforms. Legendary will create games that can be played anywhere and at anytime. After incorporating, the company concentrated on the strategy of building up the company technology base and intellectual property running off internal funding and work for hire with a view to gaining external investment at the end of the year. They grew from two to three people, achieved the funding, and will soon have 10 staff working full time.

Prime Principle is an educational softare developer, whose main product Classroom Monitor, is an online markbook for teachers. The tool streamlines teacher admin tools, by bringing together the time consuming areas of lesson planning, content provision, assessment for learning, pupil tracking and parental reporting. It provides schools with a wealth of previously unobtainable data most significantly in the area of curriculum management & learner analytics.

Prime Principle began as a university dissertation project for co-founder David Francis, which looked at a software tool to reduce teacher admin time. Since that launch the company has grown from £0 turnover to £1.1Million. Classroom Monitor is now being used in 10% of primary schools in England and Wales, and the secondary version of Classroom Monitor (launched in Jan 2011) is now being used in 75 Secondary schools. In total Classroom Monitor hosts data for 2,000 schools, which totals 25,000 teachers and 350,000 pupils. The company's revenue model is based on recurring 3 year subscriptions, in 2011/12 the company reaches SaaS maturity with exponential growth in revenue being achieved by resubscriber revenue. Resubscription rates are currently one of the highest in the educational software market at over 80%.

Promethean Particles is a high tech company located at Biocity providing nanomaterials to a range of industrial customers. Promethean was originally a spin-out from the University of Nottingham based on the research of Prof Ed Lester (Technical Director); this intellectual property base has allowed us to set up a business with global reach. We design, develop and manufacture a range of materials that are used in applications such as polymer composites, green energy, catalysts and automotive applications. We currently have customers throughout the UK, Europe and Japan and are looking to expand our sales reach to North America and Korea in the near future. Design and development of new materials takes place at lab scale and we also have ton scale manufacturing capability.

The Stone Soup Project was created in 2007 to address social issues through trading.

The company has tripled in size over the last 4 years. They have won the youth employment award, were awarded the first alternative provision free school in the company and are merging a social care department to create a fully national agency.