Fey predicts ''amazing things'' in Ningbo11 November 2010
Carl Fey, professor of international business, has been unveiled as the new dean of the Nottingham University Business School China.
He takes over from Professor Chris O'Brien who retired after 42 years with The University of Nottingham. Fey told Insider that the university's Chinese subsidiary gives East Midlands companies 'a real competitive advantage' in gaining access to the Chinese market.
Fey, who will also become dean of the faculty of social sciences at the University of Nottingham Ningbo, China, comes from the Stockholm School of Economics where he helped establish a successful branch campus for executive education in Russia. He has also worked as a visiting professor at China Europe International Business School.
He said: 'I am a strong believer in programmes that tie classroom learning to implantation projects back in the company to ensure that learning really gets implemented.'
The University's Business School in Ningbo, China is home to nearly 3,000 undergraduate and postgraduate students. It provides a host of degree programmes aimed at developing skills in management as well as in qualitative and quantitative analysis, critical thinking, information technology, team working and lifelong learning.
Fey added: 'It is now time to build and move forward, particularly into the spheres of executive education and to put some additional focus on research. I want to make sure that the world knows about all the great things that are happening here in the Business School at The University of Nottingham Ningbo, China. We have really exciting and aggressive plans for the future — keep an eye on us, there are going to be a lot of amazing things happening.'
He also said the region's businesses would profit from the university's Chinese base.
'The fact that the University of Nottingham has a subsidiary in China should be a real competitive advantage for firms based in the East Midlands when it comes to gaining access to the Chinese market,' said Fey.
'We can provide help in a number of ways including access to our qualified students and training programs related to doing business in China. In fact, one area in executive education which I really hope we can capitalize on is helping foreign firms enter China. I look forward to talking to the leadership of companies interested in such programs as much more can be done to leverage our co-location for East Midlands companies.'
Fey, who has recently completed a term on the executive board of the International Association of Chinese Management Research, said he focuses his research, teaching, and consulting on how management practices need to be adapted to be successful in China and Russia. His areas of expertise include foreign market entry, leadership, organisational culture, change management, knowledge transfer, and mergers and acquisitions.