Two bidders compete for Nottingham TV station15 August 2012
Two companies are vying to bring a local television station to Nottingham through a scheme being championed by culture secretary Jeremy Hunt
Confetti Media Group's Notts TV and The Media Group's Television Nottingham are the two applicants in the running to launch the hyper-local television service in the city.
Their involvement was revealed as Ofcom published details of 57 bids for licences to run local TV services in 21 cities and towns across the UK. The media regulator has received a further four bids for licences to operate local TV multiplexes.
Although details haven't been revealed about Notts TV, rival Television Nottingham said it would provide a channel "with programmes made by - and for - the people who live in the area".
Nottingham TV's Keith Daniell, a former ITV presenter, said: "Television has the power to touch people's lives in a way that transcends social or financial barriers and we will ensure Nottingham TV will do all the things good television should - inform, enlighten, educate, engage, entertain and inspire."
Ofcom expects to make decisions on the successful applicants in the coming months, with stations to be up and running by 2015 at the latest.
Speaking last December, Hunt said: "Local TV will be a fundamental change in broadcasting in this country, meeting a real demand for local news and content. We are now putting in place the measures needed to establish a series of commercially viable local TV stations.
"I am confident these new stations will provide local communities with programming which is relevant to their daily lives, will support local democracy, boost the big society and enhance local communities."